Narrative-Shifting & Mindset Coach
Kum Fong
Yeung
The heaviest barriers we face are rarely the ones in front of us. Often, they are the ones we have built in our own minds.
The Process
The Space for Reflection
My approach is not about forcing positive thinking or handing you a new corporate playbook. It is a process of deep, reflective inquiry designed for the analytical mind.
We treat your current challenge as an opportunity for discovery.
Observing the Blind Spots
We begin by simply looking at the landscape. Together, we separate the objective facts of your situation from the stories you are telling yourself about it. We look for the gaps—the automatic conclusions you have accepted without question.
Challenging the Default
Once the narrative is visible, I offer a different, sometimes challenging, perspective. I ask the quiet, incisive questions that cut through the noise: Are you sure this is the only way this can unfold? What if the opposite were true?
The Subconscious Shift
True clarity is rarely found in the middle of a coaching session. By introducing a new perspective and asking the right questions, we plant a seed. Your subconscious mind takes over, leading to profound, organic realizations in the quiet moments that follow our conversation.
The goal is not to hand you answers. The goal is to change how you see the question. You leave with a different lens, not just a new plan.
Engagements
How We Can Work Together
I offer structured containers for this reflective work, designed to fit into the demanding lives of senior professionals.
Focused Session
The Narrative Audit
A single, deep-dive session dedicated to a specific, recurring roadblock in your career or decision-making. We will pause, examine the narrative driving the friction, and explore a new way to navigate it.
Ongoing Partnership
Executive Alignment
A sustained, reflective space for leaders navigating high-stakes transitions or carrying immense cognitive load. We meet regularly to audit your mental models, untangle complex challenges, and ensure your internal narrative supports your external goals.
Background
About Kum Fong Yeung
I understand the unique pressure, isolation, and cognitive load of executive leadership.
Before I became a coach, I spent two decades navigating the complexities of high-stakes finance, governance, and transformation leadership. From serving as a Transformation Manager at KPMG UK to acting as Head of Finance for major public sector organizations, my career was built on bringing clarity to complex, multi-million-pound institutions.
Through years of advising boards and leading through transitions, I noticed a universal truth: even the most brilliant leaders eventually hit ceilings that are entirely cognitive.
I now apply my background in structural auditing to help individuals untangle their most complex asset: their own minds. I provide the calm, objective sounding board you need to lead and live with absolute clarity.
An Invitation
An Invitation to Explore
If you feel a sense of friction in your work, or if you suspect your own thinking might be the ceiling to your next level of growth, I invite you to pause and look closer.
Let’s have a conversation to explore your current landscape and see if this reflective space is right for you.
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